Home Sales Stagecraft
Are you surprised to know that there is an art to making that home you’re trying to sell look great? “Staging” a home in advance of prospect visits can cost as much as $5,000 if it’s done by professionals. Here a few of the key factors to consider if you plan to do it yourself.
Declutter ... Whether it’s those quaint collectibles, religious figures, family photos or magazines you’ve been meaning to read, it needs to be packed up and put away. At worst, prospects might not “get” the appeal of your stuff. At best, they may be so distracted that they overlook the house.
… But don’t empty out. Furnished homes sell faster than empty ones, because it makes it easier for buyers to envision their own things in a new context. Stagers also recommend having focal points in each room – a vase of flowers, a bowl of fruit, plain artwork, etc. The goal is to give your home some warmth without making it overwhelming.
Keep it clean. This is a given, but it is especially true for kitchens and bathrooms. Counters, sinks, toilets, fridges and ovens need to be spotless. Beds should be made like your mother used to. You might even consider splurging on new bedding to make a good impression.
Lighten up. Make sure your windows are clean, and open the curtains and blinds to introduce as much natural light as possible. It’s another way to warm up the environment.
Of course if you do have the budget, you might consider hiring a professional stager. Their trained eyes and years of experience can help get your home ready for prime time -- possibly for a higher selling price. You can visit the Real Estate Staging Association website here.